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Financial Planning

We continuously refine our client-centred approach to ensure that the clients we work with identify and achieve the goals that are important and unique to them. While the goals are financial in nature, our clients have provided us with some feedback on what other benefits an effective financial plan has given them:

  • Improved peace of mind.
  • Reduced levels of worry as goals are achieved.
  • Clear view of the bigger picture and a pathway to goals they felt were previously unattainable.
  • Improved sense of wellbeing in their work and personal lives.

Smart Finance Services

We are an independently owned and run financial planning firm based in Drogheda. Combining advanced financial planning tools with our experience and knowledge of protection, retirement planning, investments, estate planning and day-to-day finances and budgeting, we work with clients to help them identify their goals and deliver a financial plan that is tailored to their needs.

Pat Matthews

Pat has over 20 years’ experience as a financial planning professional. Before setting up Smart Finance Pat held a senior advisory role in Canada Life and completed a Bachelor of Business Studies Degree. The knowledge and experience gained were the ideal foundation for providing advice to a wide range of personal and business clients.

When setting up Smart Finance, Pat wanted to provide a holistic financial planning service to address all of his client’s needs. This aim has led to the development of a tailored approach to financial planning and a clear focus to work with clients to create plans that can be reviewed and updated as they move through various stages of their lives.

Attention to detail, good listening skills and great empathy are symbols of appreciation by his clients. Pat takes great pride from this and provides his clients with expert financial planning advice and solutions as well as driving awareness of the financial planning profession through his membership on the board of the Society of Financial Planners Ireland (SFPI).

Pat believes that the provision of superior level of advice and service is enhanced by education and continuous professional development. After qualifying as a Qualified Financial Adviser QFA in 2001 he completed the Professional Diploma in Retirement Planning and is a proud recipient of the internationally recognised CFP® accreditation (Certified Financial Planner) and a Masters in Financial Planning from UCD.

Pat is happily married to Sandra and has two sons, Eoin and Cillian. Away from business, he has a keen interest in current affairs and enjoys golf and reading and spending time with his family.

Pat Matthews
Pat MatthewsPrincipal
Pat has over 20 years experience as a financial planning professional.

Financial Planning Qualifications

  • Certified Financial Planner™ CFP® – Financial Planning Standards Board

  • Masters in Financial Planning – University College Dublin

  • Graduate Diploma in Financial Planning – University College Dublin

  • Qualified Financial Advisor QFA – LIA

  • Professional Diploma in Retirement Planning Adviser RPA – LIA

Business Qualifications

  • Bachelor of Business Studies BBS (Hons)

Our Values

The core value of our firm is to act in our clients’ best interests. We look to build long term relationships and to act with honesty and integrity at all times.

Mission Statement

Our mission is to work with our clients to identify and achieve their lifestyle goals through effective management of their finances.